Trusted by hospitality teams across the UK — over 3.5 million checks completed every year
14 allergenstracked per dish
Vegan & veggietagged instantly
Allergen Control
Your legal duty, made simple.
Food businesses have a legal responsibility under Natasha’s Law to manage allergens and keep customers safe. You are required by law to give consumers allergen information for both pre-packed and non-pre-packed food and drinks.
With allergies increasingly prominent in the media, businesses simply cannot afford to get this wrong.
Good hygiene & preparation practices to avoid cross-contamination
Maintaining accurate allergen information, especially in your menu
Recording ingredient information and keeping it always up to date
All 14 allergens
Milk· Contains
Sulphites· May contain
More Than a Digital Menu
Increased control over allergens.
Hubl’s Allergen Module lets you record, track and filter allergen ingredients, and access this information whenever you need it — a great paperless alternative to allergen charts.
Product catalogue
Create a customisable digital list of all your menu items. Associate allergens and eating requirements (vegan or vegetarian) to each specific dish.
Practical filter
Customer with an allergy? No problem. Use the filter functionality to find out which products do NOT contain the allergen as an ingredient. Easy.
Tracking history
New recipe? Every change made to allergenic ingredients used in your dishes is tracked with a timestamp — go back in time and see what changed, and when.
See It In Action
Filter by allergen or dietary need, instantly.
The same filter panel your team uses in the app. Toggle vegan or vegetarian, pick a category, then tap any allergen to filter it in or out — the product list updates immediately.
Tap once for “contains”, again for “may contain”, a third time to clear
Combine with vegan, vegetarian or category filters
Built for front-of-house speed during service
Filters panel
Gluten ×Milk ×
Vegan only
FSA Allergen Standards
Track all 14 allergens.
There are 14 key allergens according to the Food Standards Agency — from crustaceans and peanuts to celery and sulphites — and you can track them all on Hubl’s module, built on FSA allergen best practice.
ContainsMay contain
Celery
Cereals containing gluten
Crustaceans
Eggs
Fish
Lupin
Milk
Molluscs
Mustard
Peanuts
Sesame
Soybeans
Tree nuts
Sulphur dioxide (sulphites)
See your menu’s allergens in minutes.
Plans from £19/month — see pricing for what’s included.
Vegan or vegetarian customers? The app allows you to filter by eating requirement or preference, helping you tailor your food offerings to each individual.
Vegan
Filter out every animal-derived ingredient in one tap.
Vegetarian
Show only dishes that fit a vegetarian diet, instantly.
Vegan & vegetarian
VeganYesNoNot sure
Vegetarian · Yes
Benefits
Peace of mind, for everyone.
The Allergen Module offers an easy, intuitive way of recording allergen ingredient information and keeping your brand reputation protected — plus, it’s paperless.
Visibility
Confidence
Compliance
Risk control
Flexibility
2.4 million
people are living with a diagnosed food allergy in the UK, according to the Food Standards Agency.
Allergen matrix
What is an allergen matrix?
An allergen matrix is a table that lists every dish or product you sell against the 14 regulated allergens, showing which each item contains and which it may contain through cross-contact. It is the first document an Environmental Health Officer asks to see, and the one your team reaches for when a customer asks whether a dish is safe for them.
What your allergen matrix must contain
Every item you sell, including specials, sides, sauces, garnishes and drinks
All 14 allergens: celery, cereals containing gluten, crustaceans, eggs, fish, lupin, milk, molluscs, mustard, peanuts, sesame, soybeans, sulphur dioxide and sulphites, and tree nuts
A clear distinction between contains and may contain, so cross-contact risk is not hidden inside a blanket warning
The date it was last reviewed and who is responsible for keeping it accurate
A link back to the recipe or supplier specification each entry is based on
How Hubl builds yours automatically
Tag allergens once per product and every dish that uses it updates instantly
Contains and may-contain flags on every entry
A full history of who changed what and when, the audit trail EHOs ask about
Filter by allergen or dietary need at the table, in seconds
One live matrix across every site you run, with no out-of-date copies
Free download
Download the free allergen matrix template
Two versions in one email: a print-and-fill PDF and an editable Excel workbook with a dropdown in every cell, a reference sheet for the 14 allergens and a how-to page. Built by the team behind Hubl.
All 14 allergens, contains and may-contain, notes and version control
Where each allergen hides, from celery salt to oyster sauce
What the law expects, in plain English
Whether you keep it on paper or in an app, UK food information law requires you to be able to tell customers accurately which of the 14 allergens are in any food you sell, and Natasha’s Law adds full ingredient labelling for food packed on your premises before it is ordered. An allergen matrix is the accepted way to evidence that you can. If you want a head start, start a free 14-day trial and Hubl will build yours from your product list.
Why go digital
Ditch the paper allergen chart.
Paper allergen matrix
Out of date the moment a recipe or supplier changes
One copy, in one place — not where your staff are
No record of who updated what, or when
Rewritten from scratch for every menu change
Easy to misread under pressure on a busy service
Hubl’s digital allergen module
Update a product once — it changes on every device instantly
Searchable and filterable by allergen or eating requirement
Full tracking history of every change
Menu changes take seconds, not an afternoon
Clear answers for customers and EHOs, on the spot
Most food businesses start with an allergen chart template — a printed matrix of dishes against the 14 allergens, pinned up in the kitchen. It works until the menu changes, a supplier substitutes an ingredient, or the one person who maintains it goes on holiday. A digital allergen matrix removes those failure points: your product catalogue is the single source of truth, every update is dated and attributed, and front-of-house staff can answer allergen questions from a phone or tablet without leaving the customer.
Learn More
Natasha’s Law, explained.
2016
The case behind the law. Natasha Ednan-Laperouse suffered a fatal allergic reaction to undeclared sesame in a pre-packed baguette.
Oct 2021
Natasha’s Law in force. Full ingredient and allergen labelling became mandatory for all pre-packed for direct sale (PPDS) food in the UK.
Today
Your legal duty. Every food business must provide accurate allergen information for pre-packed and non-pre-packed food and drink.
With Hubl
Compliance, built in. A live allergen record for every product, with tracked history you can show an EHO at any time.
Now that Natasha’s Law has come into effect, it’s vital to have an allergen management plan in place. Don’t forget to consider hygiene practices and allergen-recording documentation — Hubl’s digital food safety diary keeps those records in one place. For more detailed information, check out the Food Standards Agency’s guidelines and recommendations.
Whether you own a coffee shop, bakery or hotel, you are required by law to give consumers allergen information for both pre-packed and non-pre-packed foods and drinks. You are also required to handle and manage allergens effectively when preparing food.
Besides potentially causing customers to fall seriously ill, failing to comply with allergen information requirements can result in reputational and financial damage to your business, as well as action from local authorities.
Hubl’s intuitive module is a digital alternative to your traditional, paper-based food allergen chart. Easy to use, the module allows your team to quickly see which menu items contain allergens and advise your customers accordingly. Having all the information in one place makes it easier to accurately advise customers about all the delicious dishes you sell.
Being paperless, Hubl’s module reduces business costs as you won’t need expensive consumables such as paper or printing ink — trade piles of paperwork from allergen charts for an easy-to-use, smart app.
How it works: you replicate your menu in the app by adding products and their details. For each product, select all the allergens present as ingredients, or where the likelihood of cross-contamination is high. You can also categorise the product as vegetarian or vegan. Once you’ve created your allergen menu, filter its items by allergen or eating requirement to present customers with a tailored list of menu items that suit them.
Hubl tracks all 14 key allergens identified by the Food Standards Agency, from crustaceans and peanuts to celery and sulphites, built on FSA allergen best practice. Each product in your catalogue records what it contains, what it may contain through cross-contamination, and its full ingredient list.
Yes. As well as filtering by allergen, you can filter menu items by eating requirement, such as vegan or vegetarian, to tailor food offerings to individual customers. Staff answer a customer’s question in seconds instead of checking a folder.
Keep one master version, change it at the moment something changes (a new supplier, a recipe tweak, a special) and make sure the copy your team uses is always that master. Paper can work for a fixed menu at a single site. Once menus change weekly or you run more than one site, a digital allergen matrix that updates everywhere at once is the only reliable way to keep it accurate.
Whichever you use, record who changed it and when. An officer will ask.
Four records cover it: supplier specifications for every ingredient, so you know what is actually in the product delivered; recipes with allergens identified; the allergen matrix for the menu customers see; and a record of when it was last reviewed. Keep them together, keep them current and make sure staff know where to find them.
In Hubl they live in one place, linked to each product and dish, with a full change history, alongside your food safety diary and temperature logs.
For food sold loose or made to order, you must be able to tell customers accurately which of the 14 regulated allergens each dish contains, either in writing or verbally with a written notice telling customers to ask. For food packed on your premises before it is ordered (prepacked for direct sale), Natasha’s Law requires a full ingredients list on the label with allergens emphasised.
May-contain warnings are not required by law, but if you use them they should reflect a genuine cross-contact risk rather than a blanket disclaimer.
Yes. Hubl tracks all 14 regulated allergens for every product and dish, flags contains and may-contain separately, and keeps a single live matrix across every site you run. Update a product once and every menu that uses it changes at the same moment, with a record of who made the change. You can try it free for 14 days.
Every time a recipe, product or supplier changes, and at every menu change. Then a routine check, monthly is common, as part of your food safety management system so nothing drifts. Because Hubl updates the matrix at the point of change, the routine review becomes a confirmation rather than a rebuild.
Trusted where it matters most.
“Thank you Hubl for helping us achieve a 5 hygiene rating in our first ever inspection.”
Toria Smith · GRAPE & Fig, Essex
“Hubl has truly made a difference — recording checks is quick, straightforward and reliable.”