Category: Business Management

  • Grow your food business this summer

    Grow your food business this summer

    Spring is in the air, and with it, people are emerging from their winter hibernation. For those in the food and beverage industry, this is the perfect time to shake things up. After the run up to Christmas, Summer is the next busiest time for those in the hospitality sector. So, how can you make the most of this season to drive business growth and boost brand awareness that will benefit you throughout the entire year?

    Group of friends enjoying food and drinks in a pub garden

    Strategies to grow your food businesses this summer

    Seasonal Menus

    Refresh your menu for summer with light, cooling options to beat the heat. Expand your salad selection and classic BBQ favorites, adding your unique twist and some fruit-based desserts. Shift your marketing focus from warming coffees to refreshing iced coffees, smoothies, and ice creams. You might also want to introduce light snacks like cheese boards and dips—perfect for pairing with a glass of Pimm’s under the sun.

    Outdoor Dining

    Now’s the perfect time to evaluate your outdoor space and find ways to make it more inviting, encouraging customers to choose your establishment on warm summer afternoons. Could you set up a pop-up bar outside to keep the crowds flowing? If you don’t have an outdoor space, such as being located on a high street or running a food truck, don’t worry—there’s still a solution. You can apply for a license to place tables and chairs on the pavement or in a nearby park through your local council. Even a few chairs can make a big difference in how customers engage with your business, encouraging them to order an extra drink, snack, or appetizer. Alternatively, setting up a convenient takeaway window or “hole-in-the-wall” option lets passersby easily grab something for their picnics or summer gatherings.

    Summer Events

    The summer season is packed with outdoor festivals, open-air cinemas, county shows, and music events, all seeking unique food vendors to cater to the crowds. These events are not only a fantastic way to have a lucrative weekend, but they also offer great opportunities to boost your brand awareness with new audiences. Everyevent is a UK-wide catering booking platform designed to connect event organisers with local, professional caterers for all types of events. Launched in 2023, Everyevent already features over 1,600 vetted caterers, including food trucks, pop-up kitchens, caterers, and more. Event organisers can browse Everyevent’s database to view local catering options, menus, and directly contact food businesses like yours. From small gatherings to large-scale festivals, Everyevent covers a wide range of events throughout the UK. The platform is designed to make event catering seamless, efficient, and stress-free for both organisers and caterers. Why not explore Everyevent and see how they can help grow your business?

    Crowd of people enjoying food at at outdoor festival

    Not set up to cater external events? Consider hosting your own to attract the summer crowds. Outdoor barbecues, live music, and family-friendly events are exactly what people are looking for to enjoy the warm weather.

    Marketing Focus

    Seasonal promotions: run limited-time discounts, combo offers, or “summer packs” to attract customers looking for deals.

    Social Media engagement: share behind-the-scenes content, summer recipes, or customer testimonials. Use seasonal hashtags to boost visibility and engage with potential customers who are looking for summer experiences.

    Email campaigns: send out summer-focused newsletters offering special promotions, new menu items, or recipes that highlight summer flavors. This keeps your loyal customers in the loop and entices them to visit more often throughout the season.

    Collaborate with other Local Businesses

    Explore partnerships with like-minded local businesses to create cross-promotion opportunities. Consider teaming up with a local brewery, tourist spot, bespoke lifestyle brand, fitness center, or yoga studio to offer mutual promotions and bundle deals. These collaborations can help attract a wider audience, increase brand exposure, and provide added value to your customers, benefiting both businesses in the process.

    By aligning your food business with the vibrant energy of summer, you can draw in a steady stream of customers eager to enjoy seasonal flavors, outdoor dining, and exciting events. This seasonal shift offers the perfect opportunity to connect with your audience and create memorable experiences that keep them coming back all season long.

  • Food truck food safety: challenges and solutions

    Food truck food safety: challenges and solutions

    As summer is now upon us, if you own a food truck, you have probably got a busy few months ahead, packed full of festivals, country shows, weddings and other events. However, just because you are not operating out of a brick building, the authorities still expect you to hold the same hygiene and food safety standards as businesses operating out of a fixed brick building, and you are subject to food safety inspections. You will be held to the same standard and graded on the same 1-5 star system. Discover the most common non-conformances that are picked up in inspections. If you have just started your food truck business, or are thinking about starting one check out our blog on starting a street food business to get some top tips and insights.

    In this blog, we will discuss what food safety challenges you may experience in your food truck that differ from bricks and water sites and ways that you can overcome them.

    Hot and Cold Running Water

    Hot and cold running water is a vital hygiene tool that any food business should have in place, and that’s no different for food trucks. There are several approaches that a food truck owner can take.

    Onboard Plumbing Systems

    Food trucks often have a plumbing system installed, including sinks, to facilitate handwashing, dishwashing, and food preparation. These systems are designed to conserve water and comply with health and safety regulations.

    Freshwater Tanks

    Food trucks often have built-in freshwater tanks that can hold a certain amount of water. These tanks can be filled before the truck’s operation begins, providing a limited supply of fresh water throughout the day.

    External Water Sources

    Depending on where the food truck is located there may be the ability to connect to external water sources, such as filling stations, to replenish freshwater tanks as needed. Some cities and events also provide water access specifically for food trucks.

    Portable Water Containers

    When access to external water sources is limited, food truck operators may use portable water containers to supplement their fresh water supply. These containers can be filled in advance and used when necessary.

    Remember that depending on your setup and where your food truck is operating, there may be regulations set by the local authorities, such as permits for water usage and waste. You can check this with the event organiser or contact the council directly.

    Waste

    Just like any food operation creating waste is inevitable; this can be a little more challenging to manage for food trucks. Here are some strategies food trucks can take to manage waste effectively.

    Recycling

    Like any other food establishment, food truck staff will often separate their waste into different categories, such as organic waste (food scraps), recyclables (plastic bottles, cans, paper), and general rubbish, allowing for easier disposal and recycling. Many large-scale events and food market locations will have a dedicated facility for vendors to dispose of rubbish, which is often a requirement from the authorities in order for the organisers to host the event.

    Waste Management Services

    Depending on the location you are operating from, there may not be any facilities available therefore, it may be necessary to employ the services of a waste management company. These services often provide scheduled pickups and ensure proper waste separation and disposal in compliance with local regulations.

    Even if you have some facilities available, you may wish to use a composting collection program to compost organic waste, such as fruit and vegetable scrap and coffee grounds, to help with your brand’s sustainability efforts.

    Providing Public Waste Bins

    Waste is not only created while preparing and cooking food; a large amount can be produced by your customers, such as paper plates, cutlery, napkins, etc. Food trucks should provide waste bins for customers to dispose of their waste responsibly. These bins are typically labelled to encourage proper waste separation and disposal. Depending on where you are operating, these bins may be supplied and managed by the event organisers; this is something that you should check before you arrive.

    Grey Water Tanks

    Food trucks not only need access to fresh water however, they need to have the ability to safely dispose of wastewater. Wastewater is generated from activities like dishwashing and handwashing. To manage this, trucks usually have grey water tanks to collect and store the used water, this will need to be emptied regularly at designated dumping stations or facilities. If you are operating at an event that runs over several days, such as a festival then there is often a dedicated dumping facility.

    Like water usage, food truck operators need to adhere to local general waste management regulations and obtain necessary permits related to waste disposal. This will be checked during an EHO inspection, and you will be penalised if you are not correctly disposing of waste.

    Limited Space and Cross Contamination

    One of the biggest challenges that food trucks face is limited space; this can potentially increase the risk of cross-contamination due to their compact operating environment. There are several practices that food truck operators can implement.

    Streamlined Workflow

    Food truck operators should design their workspace to optimise workflow and minimise the risk of cross-contamination. This may involve careful planning of the order in which ingredients are handled and cooked to reduce the likelihood of contamination.

    Separate Food Zones

    Although there is limited space, try to have designated areas or zones for different food preparation tasks. For example, have a separate station for handling raw meats, preparing vegetables, and assembling finished dishes. This helps minimise the potential for cross-contamination.

    Proper Food Handling Procedures

    Like all food businesses, food truck operators must follow strict food handling procedures such as regular handwashing, using gloves, and preventing contact between raw and cooked foods to minimise the risk of cross-contamination.

    Food Safety Equipment

    Food trucks should be equipped with food safety essentials such as cutting boards, knives, and utensils that are colour-coded or designated for specific food types. This helps reduce the risk of cross-contamination by ensuring that equipment used for raw meats, for example, is not used for other ingredients without proper cleaning.

    Regular Cleaning

    Food trucks must implement strict cleaning schedules. Surfaces, equipment, and utensils should be regularly cleaned and sanitised to prevent the growth and transfer of bacteria.

    Employee Training

    Adequate food safety training of all food truck staff is not only a legal requirement but is vital in preventing cross-contamination. Employees should be taught to follow hygiene practices and understand the risks associated with cross-contamination.

    Adequate Storage and Organisation

    Despite limited space food trucks should maximise storage efficiency to prevent cross-contamination. Food products should be stored correctly, separating raw ingredients from ready-to-eat items and using sealed containers to minimise the risk of contamination. Refrigeration systems must be used to maintain proper temperature control for perishable items.

    Food trucks have limited space to store things like paperwork therefore, moving to a digital food safety system is even more vital. Hubl offers a complete 360-degree food safety system for as little as £17 per month. Hubl records your daily, weekly, and monthly due diligence checks and stores all your documentation such as: FSMS, HSMS, training certificates, in one central place.